TK Maxx - Ridiculous Possibilities - Summer '16

AGENCY: Wieden + Kennedy  BRAND: TK Maxx PROJECT: Ridiculous Possibilities Autumn ‘16 VENUE: The Old Joinery

METHOD: As part of TK Maxx’s Ridiculous Pos- sibilities Autumn ‘16 campaign we took on de- velopment of the conceptual drawings through to visuals and then set builds.

For this project we built 4 sets in total under two weeks from initial brief through to shoot days.

The work we did was used as part of the print section of the campaign and was featured in store, on ad boards and in magazines.